January 16 Satellite Re-Feed
On Friday, January 16,
at 1 p.m. (EST), the National Association of Broadcasters (NAB) will re-distribute
new DTV Action spots that highlight the issue of rescanning and mark the countdown
to the end of analog broadcasting on February 17.
The first group of "Checklist"
spots focus on the steps over the air households need to take to upgrade, with
a special focus on rescanning after February 17. This group includes a longer
:30 explanation of rescanning, a :23/7 on the four steps viewers need to take
to upgrade to DTV and a :15 that focuses on rescanning.
Following English
and Spanish versions of the "Checklist" spots, there will be a series of "Countdown"
spots, each :15 in duration, that mark the remaining time before the transition
date. This will include a spot to run three weeks, two weeks, seven days, six
days, five days, four days, three days, two days and less than 24 hours out. Please
note the corresponding dates on the slates. Those dates are also listed in the
downloadable format sheet (see below).
The feed, with a total of 13 spots
in English and 13 spots in Spanish, will run approximately 14 minutes. A replay
of all the spots will begin immediately after completion of the first run.
The half-hour, standard-definition re-feed will include:
- Fully produced
"Checklist" spot highlighting re-scanning
- :30 version on rescanning
- :23/7 local taggable
- :15 version
- Spanish language versions will follow English
- Fully produced :15 "Countdown" spots
- Nine versions
ranging "three weeks" to "less than 24 hours"
- Spanish language versions will follow English
- Split-track audio
All spots are closed captioned.
A format
and timing sheet for these spots, under the heading "January Action Spots," are
available at www.dtvanswers.com/formats. Scripts for the "Checklist" and
"Countdown" spots can be downloaded at www.dtvanswers.com/actionspots.
Analog Re-Feed: |
Date: January 16, 2009
Time: 13:00-13:30 EST
Satellite: Galaxy 28 (C-Band)
Transponder: C15
Location: 89 degrees West
Uplink Frequency: 6225 H
Downlink Frequency: 4000 V
Polarity: Vertical
Audio: 6.2 / 6.8 - Stereo Full-Mix
|
For any technical problems during the feed, contact
the master control room at (202) 408-3424.
All details on satellite feeds
are also posted at www.dtvanswers.com/satellitefeed.
Analog "Nightlight" Video
Some stations will have the ability to continue to broadcast in analog for 30 days
after February 17. The FCC is in the process of producing a list of stations eligible
to take part in the "Nightlight" program and the NAB encourages those stations to participate.
NAB is also producing an instructional DTV "Nightlight" video that stations
will be able to run both before and after February 17. The DTV "Nightlight" program
will explain the basics of how to upgrade to digital television, hooking up a
converter box, antennas, and re-scanning for channels. The “Nightlight”
video will be distributed to stations in the next few weeks.
Please forward
this email to all other interested parties at your station. If you have any questions,
please email Mike DiSerio or call (202) 429-5493.
Sincerely,
Jonathan Collegio
Vice President
Digital Television Transition
